YEG Connect Spotlight: Building Structure Together
- Scriptorium Team
- 2 days ago
- 3 min read
At Scriptorium, we recognize the value of building a team with diverse skill sets, as this enables us to meet client needs and consistently deliver high-quality results. Every client project comes with its own unique requirements and challenges, underscoring the importance of adaptability and a well-rounded team.
One of the clients who has given us the opportunity to focus on the kind of work we’re passionate about is YEG Connect. Our journey with YEG Connect began with a seed of an idea from their team, one we’ve had the privilege of cultivating and growing together into a robust, well-structured process.
YEG Connect is an Edmonton Region Immigrant Employment Council (ERIEC) project focused on engaging with employers from a variety of sectors across Edmonton to hear their concerns around hiring and recruiting internationally trained professionals. Their goal is to develop short-, medium-, and long-term solutions to reduce these hiring bottlenecks and ease employer uncertainties.
Scriptorium has worked closely with the YEG Connect team to formalize their research strategy for each employer sector, develop a process for sector-specific outreach and social media, and document the progress.
The current YEG Connect project was built on a smaller pilot project involving initial outreach and consultation with employers. While the pilot provided a functional model, we further developed our method for the larger, second phase of the project, beginning with a focus on Edmonton’s Tech sector. The second phase gives YEG Connect the opportunity to delve deeper into the Tech, Construction, Care Economy, and Manufacturing sectors. Establishing our method involved multiple moments of learning and refining our approach through regular check-ins, brainstorming, and teamwork.
As of January this year, YEG Connect successfully completed their first round of outreach to employers in the Tech sector and simultaneously emerged with a solid idea of what their end-to-end process would look like for successive sectors. Scriptorium captured YEG Connect’s five-month strategy in a document to reference as they proceed with the next sector, and YEG Connect decided to share this document with the National Team (Immigrant Employment Councils of Canada, led by BCIET) to help streamline their processes as well.
To further record our progress, we created a YEG Connect webpage, nested in the website of a sister ERIEC project, and populated it with shareable resources; links to the new YEG Connect YouTube page; a link to their LinkedIn, containing exciting tidbits of insight and conversation; and articles documenting YEG Connect’s progress with Edmonton’s Tech sector employers.
Scriptorium has also had the pleasure of managing YEG Connect’s social media outreach and supporting YEG Connect at a variety of in-person events and conferences, including the Future Works Forum last year and the Alberta Global Talent Conference in March this year.
Working with YEG Connect has been rewarding, to say the least, and we look forward to continuing to support their team as they move forward with their project. Our collaboration showcases that not all clients require rigid project
structure from the start, and that the plan can be built as the project develops, allowing the vision to become clearer as the work evolves. Sometimes, strong final products take time and require that we trust the process and adjust along the way.
If you’re still refining your process, we’d love to connect. Our team is equipped to surprise you. Contact Scriptorium to learn how our team can help grow your processes and projects.
#ProjectManagement #BusinessCommunications #StrategicCommunications #BusinessWriting #TeamWork #WebsiteContent #SocialMediaStrategy
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